Social media marketing is about building a community around your business. This kind of media is called “social” media because people use it to connect and share information, websites, pictures, videos, and more. The goal is to offer compelling and engaging media that will establish your company as the experts or specialists, build relationships with current and potential customers, and ultimately get them to spread the word through social media about your services and products.

Using Social Media to promote your business isn’t a fad, and it isn’t going to go away. Social media is the strongest way to connect with consumers – let’s look at the facts.

Your Target Market is there

Over 80 percent of all Americans use a social network. 23 percent of online time is spent on social networks, with Americans spending more time on Facebook than any other website.

They’re talking about businesses

58 percent of brand advocates use social networking sites often to send information about brands, products, sales or stores.

And are listening for your business

40 percent of web users claim to use social networking sites frequently to receive information about brands, products, sales or stores.

To influence their buying decisions

97 percent of survey respondents say an online experience has influenced whether or not they bought a product/service from a brand. 24 percent of people listed Facebook as their top influence on their buying decisions.

Your competitors are there

68 percent of small businesses say they use Facebook as their MAIN marketing tool.

And they’ve seen results

Small business owners were more likely than all other groups (89.2 percent reporting benefits) to see increased exposure for their brand through social media. 48 percent saw improved sales as a direct result of their social media efforts.

For a small price to pay

The self-employed (59 percent) and small business owners (58 percent) were more likely than others to see reductions in marketing costs when using social media marketing.

It wasn’t that long ago, where the only way to reach people was through TV, radio, newspaper, magazines and billboards. Reaching those audiences usually cost millions of dollars each year, meaning large corporations with the budget had the advantage over small and medium sized businesses. Social media has changed all of that, allowing any business the opportunity to reach the same millions of people for a fraction of the cost.