social media

8 Lessons Learned in 8 Years of Social Media Marketing

social media marketing lessons learned

I can still remember graduating from college and applying to all of the non-existent entry level jobs, thinking to myself “I’ll never have eight years of experience!”… Fast-forward to 2018, and I still almost don’t believe that it’s been almost eight years since scoring my first social media marketing job. You can learn a lot […] Read more…

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How to Make Digital Marketing Pay for Itself

digital marketing ROI

Online marketing may seem expensive at first… until you compare it with traditional marketing. Businesses are still paying to reach mass markets ONE TIME with ONE message. How much are they paying? Let’s see… Or, you could reach a highly targeted audience all year long, with thousands of timely messages, with a digital marketing and […] Read more…

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3 Traveler Takeaways From A Millennial Abroad

Sometimes you have to put yourself in a traveler’s shoes to understand the challenges they face. Why is understanding a traveler’s challenges so important as a tour or activity operator? The more you really know about your customer and their wants and needs, the better you can serve them, and the better you can serve […] Read more…

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3 Simple Strategies For More Travel & Leisure Customers

tourism-marketing

Could you block out three hours of time in your schedule if you knew it would get you more customers for your tour or activity? As a busy business owner, you have to be a master-prioritizer. When there’s about 100 things that need to get done in any given week, you have to be able […] Read more…

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Facebook Marketing Case Study & Success Story

facebook-case-study

Prior to September 2014, a luxury business travel magazine had always employed interns to manage their social media marketing. This was an issue because not only was there no one knowledgeable enough about social media to train them, interns often are a short term solution to a long term problem. The result: low engagement on […] Read more…