social media marketing

8 Lessons Learned in 8 Years of Social Media Marketing

social media marketing lessons learned

I can still remember graduating from college and applying to all of the non-existent entry level jobs, thinking to myself “I’ll never have eight years of experience!”… Fast-forward to 2018, and I still almost don’t believe that it’s been almost eight years since scoring my first social media marketing job. You can learn a lot […] Read more…

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How To Make Your Specialty Food or Beverage Business Stand Out

Food/beverage artisans and makers… it’s time we had a little chat. I know there are a lot of you out there. From coffee to condiments and everything in between, there’s no shortage of good gourmet food & specialty beverages out there in the market right now. So how the heck are you supposed to stand […] Read more…

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Social Media FOMO: Here’s What You’re Missing Out On (2017 in Review)

social media 2017 year in review

The daily social media grind can be a lot of fun… or it can feel like a chore. But in my opinion, new innovations and tools are what keep it feeling fresh and exciting! Unfortunately, it’s impossible for just one person to stay up to date on all of the changes that happen spanning social […] Read more…

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How to Make 2018 Your Business’s Best Year Yet

There’s really something amazing about getting a fresh start. When we wake up on January 1st it’s like someone has hit this invisible “reset” button that allows us to put the past in the past and get started on a successful new year. As entrepreneurs and business owners, we know there is no such thing […] Read more…

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Amore Social in US1 + Free Social Media Workshop

I am excited to share with you a recent article published in the US1 about Amore Social and social media marketing. And on February 17th I will be giving a free workshop on Social Media Marketing for small businesses. You can register for the event on the Princeton SCORE website. Feb 17, 2015 6:30pm – 8:30pm […] Read more…

6 Ingredients For Successful Online Marketing

I had to bake cookies for a holiday party this weekend. I cook every night, but baking is my worst nightmare. If you miss-measure one ingredient, your dessert will be a miserable fail. This got me thinking, that baking is very similar to online marketing! If you don’t implement all of the following, your social media campaign […] Read more…

Time is Money: Cost of Social Media Marketing for Businesses

Small business owners are lucky. Since they are small, they don’t need a million dollar budget and a 15 person team managing their marketing. They can do it themselves, hire an individual internally or outsource it to a marketing professional in the community. But I’d like to address the common misconception that social media marketing […] Read more…

Embracing Mobile Marketing: Tips for Local Businesses

Did you know that 84% of small businesses using mobile marketing see an increase in new business activity? If you’ve already taken the first step and have registered your business in directories like Google Places and Foursquare, you’re probably wondering what else there is to do. Here are some inexpensive ways for small businesses to […] Read more…

How to Set Your Small Business Apart on a Small Budget

Two-thirds (66%) of small business owners have some type of marketing and advertising budget for 2012. Among those small business owners, budgets average just over $2,000. Yikes! That’s not a lot of money. But worry not, there are some low cost ways to increase business and set your business apart from the competition. Don’t forget […] Read more…