hospitality marketing

The Importance of Personas in Customer Experience

hospitality travel customer persona

One of the first steps I take with my clients when they are looking to create the ultimate customer experience is to sit down and really drill down on their customer persona. If you’ve ever had a conversation with a marketing team before, you’ve probably heard this term thrown around. Maybe you’ve even gone through […] Read more…

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Delighting Diners Throughout The Entire Restaurant Experience

restaurant customer experience cx

Where I live, you can get to NYC or Philadelphia in 35-90 minutes (depending on traffic). But when I am in the mood for an incredible dining experience, one of my favorite places is a little inn in the idyllic farmland of Bucks County, Pennsylvania. I first discovered the Restaurant at Barley Sheaf Farm five years […] Read more…

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Online Marketing Experiences and Content for Every Phase of the Travel Planning Journey

Google has done extensive research on the travel planning journey, from ‘I want to get away’ moments to ‘can’t wait to explore’. And according to their findings, 67% of travelers are more likely to book with a travel brand that provides relevant information for the destinations they’re interested in. So without any further ado, let’s […] Read more…

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How To Get Found Online By Outdoor & Adventure Travel Enthusiasts

outdoor-adventure-travel-marketing

I have just started planning a vacation to Costa Rica. I only decided a few weeks ago that Costa Rica would be one of my big trip for 2018, and I can’t wait to hang with the sloths and monkeys in the rain forest. But even with a travel agent as a mother, it’s extremely […] Read more…

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