Consumer preferences for specialty food products are growing at double digits, outpacing mainstream food staples. And the move towards e-commerce is not slowing – third party e-commerce and direct-to-consumer web sites accounting for nearly 36% of specialty food sales. By 2022 consumers could be spending $100 Billion dollars a year on online grocery. That’s equal to every U.S. household annually spending $850 online for food and beverage!
While this opens up a WORLD of opportunity to sell your product, it also means branding and marketing are non-negotiable if you want to be seen as more than just a commodity. A growing industry means more competition, and a greater need for perfect positioning of your product.
Here’s what you don’t need more of: faceless fans and followers.
Here’s what you should be focusing on: getting in front of and engaging high-value customers & advocates that embody your brand.
If you’re tired of the social media marketing rat race, and you’re ready to create a brand that speaks to people, a tribe of people as excited as you are about your product, then let’s set up a call to discuss how we can make that happen! We love working with artisans and makers creating delicious gourmet products, cheese, beverages and more!