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Online Marketing Experiences and Content for Every Phase of the Travel Planning Journey

Google has done extensive research on the travel planning journey, from ‘I want to get away’ moments to ‘can’t wait to explore’. And according to their findings, 67% of travelers are more likely to book with a travel brand that provides relevant information for the destinations they’re interested in. So without any further ado, let’s […] Read more…

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8 Lessons Learned in 8 Years of Social Media Marketing

social media marketing lessons learned

I can still remember graduating from college and applying to all of the non-existent entry level jobs, thinking to myself “I’ll never have eight years of experience!”… Fast-forward to 2018, and I still almost don’t believe that it’s been almost eight years since scoring my first social media marketing job. You can learn a lot […] Read more…

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The Small Business Advantage: Customer-Focused Marketing (How To Get Started)

customer focused marketing for small businesses

When was the last time a big brand actually made you feel special? It’s not easy when they have millions of customers to “deal with” on a daily basis. But if you’re a small business owner, you’re closer to your customers… and now more than ever with the advent of social media! Yet, many small […] Read more…

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How To Get Found Online By Outdoor & Adventure Travel Enthusiasts

outdoor-adventure-travel-marketing

I have just started planning a vacation to Costa Rica. I only decided a few weeks ago that Costa Rica would be one of my big trip for 2018, and I can’t wait to hang with the sloths and monkeys in the rain forest. But even with a travel agent as a mother, it’s extremely […] Read more…

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How To Make Your Specialty Food or Beverage Business Stand Out

Food/beverage artisans and makers… it’s time we had a little chat. I know there are a lot of you out there. From coffee to condiments and everything in between, there’s no shortage of good gourmet food & specialty beverages out there in the market right now. So how the heck are you supposed to stand […] Read more…

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Social Media FOMO: Here’s What You’re Missing Out On (2017 in Review)

social media 2017 year in review

The daily social media grind can be a lot of fun… or it can feel like a chore. But in my opinion, new innovations and tools are what keep it feeling fresh and exciting! Unfortunately, it’s impossible for just one person to stay up to date on all of the changes that happen spanning social […] Read more…

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How to Make Digital Marketing Pay for Itself

digital marketing ROI

Online marketing may seem expensive at first… until you compare it with traditional marketing. Businesses are still paying to reach mass markets ONE TIME with ONE message. How much are they paying? Let’s see… Or, you could reach a highly targeted audience all year long, with thousands of timely messages, with a digital marketing and […] Read more…

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3 Traveler Takeaways From A Millennial Abroad

Sometimes you have to put yourself in a traveler’s shoes to understand the challenges they face. Why is understanding a traveler’s challenges so important as a tour or activity operator? The more you really know about your customer and their wants and needs, the better you can serve them, and the better you can serve […] Read more…

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3 Simple Strategies For More Travel & Leisure Customers

tourism-marketing

Could you block out three hours of time in your schedule if you knew it would get you more customers for your tour or activity? As a busy business owner, you have to be a master-prioritizer. When there’s about 100 things that need to get done in any given week, you have to be able […] Read more…

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How to Make 2018 Your Business’s Best Year Yet

There’s really something amazing about getting a fresh start. When we wake up on January 1st it’s like someone has hit this invisible “reset” button that allows us to put the past in the past and get started on a successful new year. As entrepreneurs and business owners, we know there is no such thing […] Read more…

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