How to Make 2016 Your Business’s Best Year Yet

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There’s really something amazing about getting a fresh start. When we wake up on January 1st it’s like someone has hit this invisible “reset” button that allows us to put the past in the past and get started on a successful new year. As entrepreneurs and business owners, we know there is no such thing […] Read more…

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Facebook Marketing Case Study & Success Story

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Prior to September 2014, a luxury business travel magazine had always employed interns to manage their social media marketing. This was an issue because not only was there no one knowledgeable enough about social media to train them, interns often are a short term solution to a long term problem. The result: low engagement on […] Read more…

Amore Social in US1 + Free Social Media Workshop

I am excited to share with you a recent article published in the US1 about Amore Social and social media marketing. And on February 17th I will be giving a free workshop on Social Media Marketing for small businesses. You can register for the event on the Princeton SCORE website. Feb 17, 2015 6:30pm – 8:30pm […] Read more…

2014 Social Media Industry Report: Key Facts

Social Media Examiner released their 2014 Social Media Industry report today. If you’re questioning whether social media marketing is right for you, I recommend giving it a read. It won’t take you more than 30 minutes. In the meantime, here are some key facts that I pulled that will help explain why you may want […] Read more…

Engagement Is Not The Only Answer: Social Media for Awareness

Often times, business owners get so hung up on the number of likes and engagement of their social media profiles. You’ve heard the statistic that an average person sees over 600 ads/messages in a day. Over 600! It would be impossible for a person to acknowledge each and every ad (unless they had some kind […] Read more…

6 Ingredients For Successful Online Marketing

I had to bake cookies for a holiday party this weekend. I cook every night, but baking is my worst nightmare. If you miss-measure one ingredient, your dessert will be a miserable fail. This got me thinking, that baking is very similar to online marketing! If you don’t implement all of the following, your social media campaign […] Read more…

How To Create Visual Content For Your Business

In part 1, I briefly touched on the importance of visual content and ways you could go about creating it. Did you know that on Facebook, photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively? In addition, here are 19 Reasons You Should Include Visual Content in Your Marketing [Data]. In this blog […] Read more…

Time is Money: Cost of Social Media Marketing for Businesses

Small business owners are lucky. Since they are small, they don’t need a million dollar budget and a 15 person team managing their marketing. They can do it themselves, hire an individual internally or outsource it to a marketing professional in the community. But I’d like to address the common misconception that social media marketing […] Read more…

7 Things Every Business Needs In Order to be Successful

Recently I’ve had some people come to me for help with social media. They made up their mind and they were ready to get started with social media! But wait, I had one major question for them: what are you doing now to grow your business? It’s amazing how many people want to jump into social media […] Read more…