At Amore Social, one of the biggest takeaways from working with hundreds of businesses over the last 8 years is this: You can have the BEST marketing in the world, spend thousands of dollars on campaigns, influencers, ads, but nothing can save an uninspiring or flat-out poor customer experience. There's no room in this crowded marketplace for the boring, stressful, confusing, or cookie-cutter. Meaningful experiences stand out in our minds and become a part of who we are.

We believe in the power of independent hospitality & tourism brands to be a force for real life experiences that make our communities, our travels, and our lives so much more enjoyable and fulfilling.

We study and monitor lifestyle trends and travel & leisure consumer behavior, so that we can help hospitality & tourism brands create more engaging and desirable experiences. Our focus is on weaving more creativity into your experience and programming! A big part of that includes leveraging collaboration with complementary brands & influencers and uncovering opportunities to get in front of new, profitable audiences. The work we do together revolves around elevating the level of in-person entertainment, education, and sense of escape that you provide your customers and guests. This is not about getting your brand in magazines or a shout-out on Instagram. It’s all about creating a word-of-mouth-worthy experience that people can’t help but tell everyone about.

Getting to Know Samantha

Wanderlust is in my blood. My mother is a travel agent and my grandmother was an independent traveling photographer, often published in National Geographics and the New York Times. I grew up hearing amazing stories about my mother and grandmother’s adventures around the globe. Their incredible explorations took them all over, from living with the eskimos in Alaska to watching the matadors in Spain.

By age 15 I had already traveled cross-country, from NJ to California, checking off many of the most wonderful sites the US has to offer. And now I have dedicated my life to seeing the rest of the world, one destination at a time. My thirst for adventure gets stronger by the minute! I travel to explore other cultures through culinary pursuits, nature & agriculture, music & theater, the arts, and whatever other surprises come my way. My biggest passion is creating and sharing unique experiences with other people who love to travel as much as I do.

hospitality tourism consultant