I speak to a lot of small business owners who tell me they are managing their social media themselves. Before you go the “do it yourself” route, you may want to read on.
Outsourcing Social Media Marketing
Who would you rather have fix your sink – your accountant, or a plumber?
Just like you would hire a plumber to fix your sink, you would hire a social media marketing company to market your business. Sure, you may use a sink on a daily basis, but does that mean you know how the inner piping works?
An expert in the social media marketing industry has gone through the trial and error process – they have already learned what works and what doesn’t. For example, they know what time of the day is best to post and which Facebook applications are the best for running contests. They know which kinds of posts and promotions get more participation and which ones don’t. These are all things that come with experience… and a creative mindset.
A social media professional has to keep up with the changes in the industry. The internet changes every single day, and it’s the marketers job to understand these changes and be able to implement them. Do you have what it takes to stay on the cutting edge?
Posting. Responding to comments and tweets. Following people on Twitter. These are all little things that HAVE to happen every day in order to succeed. A social media professional has the time and organization to make sure these things get done, and that they get done well.
Managing Social Media Yourself
Doing it yourself is a great option for those who don’t have social media marketing in their budget. But keep in mind, time is money. How much time can you dedicate to building your online presence? If you have a lot of time on your hands, then by all means, go for it!
The saying “you get back what you put in” holds very true here. If you can’t put in AT LEAST an hour every day, you won’t see the results that you’re hoping for. And don’t forget, every hour that you’re working on your social, is another hour away from running your business. How much is your time worth? If it’s worth more than $15 an hour, you may be better off hiring a professional.
A good marketing agency will work with you. They will keep in touch on a day to day basis to make sure they have up-to-date information to post. But if you do it yourself, you will be able to control the message. This is beneficial for those who have a very specific brand tone or voice.
Just remember, there are some things you might not consider when crafting your message that a marketer knows about.
It’s hard to find someone who is an expert in social media marketing AND your industry. If you outsource, you’re going to have to educate the person managing your social and provide them with information you want to provide to your “audience.” A good marketer will do the research and educate themselves about your area of expertise, but we all know that it takes more than reading up on something to truly know it.
Now that I brought up a couple pro’s and con’s to hiring a professional and doing it yourself, tell me what you think and what your experience has been. There’s no right or wrong answer, remember: every business is different. Still not sure which direction to take? Here is another article that should help you. If you have anymore questions, leave one in the comments section.