1. 57% OF ALL TOUR & HOTEL BOOKINGS ARE BEING MADE ONLINE

 

2. 45% OF CONNECTED TRAVELERS USE THEIR SMARTPHONE TO BOOK TRAVEL ACTIVITIES PRE-TRIP

 

3. LEISURE TRAVELERS READ AN AVERAGE OF 6-7 REVIEWS BEFORE BOOKING (SPENDING AN AVERAGE OF 30 MINUTES, ALTHOUGH 10% SPEND MORE THAN AN HOUR)

 

4. MORE THAN HALF OF TRAVEL BRANDS THAT HAD A FACEBOOK PRESENCE NOTED THEY HAD AN INCREASE IN BUSINESS

 

5. ONE OUT OF THREE US TRAVELERS REFERENCE SOCIAL MEDIA AS A MAIN SOURCE OF TRAVEL IDEAS AND INSPIRATION

 

6. 52% OF TRAVELERS CHANGE THEIR PLANS BASED ON SOCIAL MEDIA ACTIVITY AND RESPONSES

 

7. 62% OF TRAVELERS WANT TO WATCH VIDEOS OF TOURS, SIGHTSEEING AND CRUISES

 

8. 45% OF LEISURE TRAVELERS BOOKED INSTANTLY AFTER WATCHING A VIDEO OF THE TRAVEL ACTIVITY

 

9. CONSUMERS SPEND AROUND 10% OF THEIR VACATION BUDGETS ON TOURS AND ACTIVITIES

 

10. SOCIAL MEDIA CAN REDUCE MARKETING COSTS BY UP TO 25%, ALLOWING YOUR PROFIT MARGINS TO INCREASE SIGNIFICANTLY

 

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