Customer Experience (CX) is the key to unlocking greater growth and loyalty in your business. Adopting a customer-driven approach for your hotel or hospitality business allows you to deliver memorable experiences, exceed customer expectations, gain competitive advantage, and ultimately position your company for success. In fact, customer experience will overtake price and product as the key brand differentiator by the year 2020.
Today’s customers want more! They don’t just want lodging, they want an overnight stay experience. They don’t just want to eat, they want to be entertained. Hospitality is where passion for good design, culture, food, mixology, nature, style, and adventure comes together to elicit emotions, special memories, MEANING. And consumers are willing to spend more for these things.
CX is a hot buzz word right now, maybe it’s because brands that excel at customer experience grow revenues 4-8% above the market. But what goes into designing the ultimate customer experience?
The customer’s voice is louder than ever before. Research shows that for the hotel industry, 44% of customers expect to be offered personalized experiences based on their interests, buying behavior, demographics and psychographics. How is your team uncovering this important data and using it to enhance the customer experience and set your hotel apart from the competition?
A Customer Experience strategy and plan isn’t a ‘nice to have’ in 2018. It’s a necessity for any business that wants long-term loyalty and success. Schedule a 30-minute discovery call now to find out how Amore Social can help you make a ROCXI (Return on Customer Experience Investment):