marketing

The Importance of Personas in Customer Experience

hospitality travel customer persona

One of the first steps I take with my clients when they are looking to create the ultimate customer experience is to sit down and really drill down on their customer persona. If you’ve ever had a conversation with a marketing team before, you’ve probably heard this term thrown around. Maybe you’ve even gone through […] Read more…

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8 Lessons Learned in 8 Years of Social Media Marketing

social media marketing lessons learned

I can still remember graduating from college and applying to all of the non-existent entry level jobs, thinking to myself “I’ll never have eight years of experience!”… Fast-forward to 2018, and I still almost don’t believe that it’s been almost eight years since scoring my first social media marketing job. You can learn a lot […] Read more…

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The Small Business Advantage: Customer-Focused Marketing (How To Get Started)

customer focused marketing for small businesses

When was the last time a big brand actually made you feel special? It’s not easy when they have millions of customers to “deal with” on a daily basis. But if you’re a small business owner, you’re closer to your customers… and now more than ever with the advent of social media! Yet, many small […] Read more…

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How To Get Found Online By Outdoor & Adventure Travel Enthusiasts

outdoor-adventure-travel-marketing

I have just started planning a vacation to Costa Rica. I only decided a few weeks ago that Costa Rica would be one of my big trip for 2018, and I can’t wait to hang with the sloths and monkeys in the rain forest. But even with a travel agent as a mother, it’s extremely […] Read more…

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