Storytelling for the hospitality, tourism, food & beverage industry
Often times, business owners get so hung up on the number of likes and engagement of their social media profiles. You’ve heard the statistic that an average person sees over 600 ads/messages in a day. Over 600! It would be impossible for a person to acknowledge each and every ad (unless they had some kind […] Read more…
I don’t even know how to begin to describe my love affair with food. Growing up in an Italian family, I was taught what real good food is all about. I love finding new places to chow down, and I can honestly thank the internet for that. What did people do before the internet? How […] Read more…
Running promotions on Facebook can be a tricky thing. There is a lot of work that goes into it, but if you do it right, it can be rewarding. Let’s look at the facts. In a recent survey by shortstack.com, a little over half (58%) of business owners have created a Facebook contest on their […] Read more…
Everyone is on the internet, which is just wonderful! But you’re not looking to reach everyone. No, you’re a local business and you have a very specific target market that you’re looking to reach. So how do you get your message to the right people online? At times it feels like no one cares about […] Read more…
I hate to be a Negative Nancy, but one of my earliest blog posts touched on a few of these points, and I think it’s important to address them further. It’s important to talk about it because once we know what’s wrong, we can fix it and improve. Here are the mistakes I see small […] Read more…
New Jersey is comprised of an estimated 766,323 small businesses. As I look at Facebook and Twitter accounts from local New Jersey businesses, I cringe a little. I see Twitter accounts that have the same update go out every single day. Facebook contests hosted right on the Facebook wall and not through a 3rd party […] Read more…