facebook marketing

Engagement Is Not The Only Answer: Social Media for Awareness

Often times, business owners get so hung up on the number of likes and engagement of their social media profiles. You’ve heard the statistic that an average person sees over 600 ads/messages in a day. Over 600! It would be impossible for a person to acknowledge each and every ad (unless they had some kind […] Read more…

Top 3 Tools to Improve your Local Online Marketing

Everyone is on the internet, which is just wonderful! But you’re not looking to reach everyone. No, you’re a local business and you have a very specific target market that you’re looking to reach. So how do you get your message to the right people online? At times it feels like no one cares about […] Read more…

Small Business Social Media Fails and Words of Wisdom

I hate to be a Negative Nancy, but one of my earliest blog posts touched on a few of these points, and I think it’s important to address them further. It’s important to talk about it because once we know what’s wrong, we can fix it and improve. Here are the mistakes I see small […] Read more…

New Jersey Small Businesses: Go Social or Go Home

New Jersey is comprised of an estimated 766,323 small businesses. As I look at Facebook and Twitter accounts from local New Jersey businesses, I cringe a little. I see Twitter accounts that have the same update go out every single day. Facebook contests hosted right on the Facebook wall and not through a 3rd party […] Read more…