best practices

How to Make 2018 Your Business’s Best Year Yet

There’s really something amazing about getting a fresh start. When we wake up on January 1st it’s like someone has hit this invisible “reset” button that allows us to put the past in the past and get started on a successful new year. As entrepreneurs and business owners, we know there is no such thing […] Read more…

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Amore Social in US1 + Free Social Media Workshop

I am excited to share with you a recent article published in the US1 about Amore Social and social media marketing. And on February 17th I will be giving a free workshop on Social Media Marketing for small businesses. You can register for the event on the Princeton SCORE website. Feb 17, 2015 6:30pm – 8:30pm […] Read more…

2014 Social Media Industry Report: Key Facts

Social Media Examiner released their 2014 Social Media Industry report today. If you’re questioning whether social media marketing is right for you, I recommend giving it a read. It won’t take you more than 30 minutes. In the meantime, here are some key facts that I pulled that will help explain why you may want […] Read more…

6 Ingredients For Successful Online Marketing

I had to bake cookies for a holiday party this weekend. I cook every night, but baking is my worst nightmare. If you miss-measure one ingredient, your dessert will be a miserable fail. This got me thinking, that baking is very similar to online marketing! If you don’t implement all of the following, your social media campaign […] Read more…

7 Things Every Business Needs In Order to be Successful

Recently I’ve had some people come to me for help with social media. They made up their mind and they were ready to get started with social media! But wait, I had one major question for them: what are you doing now to grow your business? It’s amazing how many people want to jump into social media […] Read more…

How to Set Your Small Business Apart on a Small Budget

Two-thirds (66%) of small business owners have some type of marketing and advertising budget for 2012. Among those small business owners, budgets average just over $2,000. Yikes! That’s not a lot of money. But worry not, there are some low cost ways to increase business and set your business apart from the competition. Don’t forget […] Read more…

Small Business Social Media Fails and Words of Wisdom

I hate to be a Negative Nancy, but one of my earliest blog posts touched on a few of these points, and I think it’s important to address them further. It’s important to talk about it because once we know what’s wrong, we can fix it and improve. Here are the mistakes I see small […] Read more…