Storytelling for the hospitality, tourism, food & beverage industry
I’ve never been one for rigid commandments, but these 10 essential rules are a must if you want to create a memorable experience for your customers. Hotels, restaurants, and other hospitality & tourism attractions can no longer afford to ignore these essential customer experience truths! Here’s why – think about this: How many restaurants can […] Read more…
I can still remember graduating from college and applying to all of the non-existent entry level jobs, thinking to myself “I’ll never have eight years of experience!”… Fast-forward to 2018, and I still almost don’t believe that it’s been almost eight years since scoring my first social media marketing job. You can learn a lot […] Read more…
There’s really something amazing about getting a fresh start. When we wake up on January 1st it’s like someone has hit this invisible “reset” button that allows us to put the past in the past and get started on a successful new year. As entrepreneurs and business owners, we know there is no such thing […] Read more…
I am excited to share with you a recent article published in the US1 about Amore Social and social media marketing. And on February 17th I will be giving a free workshop on Social Media Marketing for small businesses. You can register for the event on the Princeton SCORE website. Feb 17, 2015 6:30pm – 8:30pm […] Read more…
Social Media Examiner released their 2014 Social Media Industry report today. If you’re questioning whether social media marketing is right for you, I recommend giving it a read. It won’t take you more than 30 minutes. In the meantime, here are some key facts that I pulled that will help explain why you may want […] Read more…
I had to bake cookies for a holiday party this weekend. I cook every night, but baking is my worst nightmare. If you miss-measure one ingredient, your dessert will be a miserable fail. This got me thinking, that baking is very similar to online marketing! If you don’t implement all of the following, your social media campaign […] Read more…
Recently I’ve had some people come to me for help with social media. They made up their mind and they were ready to get started with social media! But wait, I had one major question for them: what are you doing now to grow your business? It’s amazing how many people want to jump into social media […] Read more…
Two-thirds (66%) of small business owners have some type of marketing and advertising budget for 2012. Among those small business owners, budgets average just over $2,000. Yikes! That’s not a lot of money. But worry not, there are some low cost ways to increase business and set your business apart from the competition. Don’t forget […] Read more…
Running promotions on Facebook can be a tricky thing. There is a lot of work that goes into it, but if you do it right, it can be rewarding. Let’s look at the facts. In a recent survey by shortstack.com, a little over half (58%) of business owners have created a Facebook contest on their […] Read more…
I hate to be a Negative Nancy, but one of my earliest blog posts touched on a few of these points, and I think it’s important to address them further. It’s important to talk about it because once we know what’s wrong, we can fix it and improve. Here are the mistakes I see small […] Read more…