Word-of-Mouth-Worthy Digital Marketing Campaigns
With Amore Social, you’re not just getting a social media manager. You’re getting an all-encompassing, highly engaging and converting digital marketing campaign.
What’s the difference?
A social media manager is someone that posts to your page, responds to your fans, and that’s about where their services end.
What I do at Amore Social is create digital marketing campaigns that take into consideration your brand, your goals, your positioning, your voice, your current level of visibility, your offerings, your audience and their buying behaviors, and your relation to other businesses, current partnerships, and your industry.
A bit more comprehensive, don’t you think?
I don’t just post content and wish for the best. For every client, I have a system that combines content creation, community building, influencer & complementary business collaboration, contests & promotions, and advertising to ensure your online marketing is getting results.
Oftentimes I will work alongside with experts that I have partnered with to achieve the most optimal results. Here are the services I offer.
There’s more to creating content for social media than meets the eye: Finding the right balance between educational, entertaining, and promotional. Aligning the content with your goals. Achieving the right tone of voice. Fitting the content into the overarching story of your brand. Having the right call to action.
These are just a few considerations that I always have in mind when creating content for Amore Social clients. I write copy designed to convert, grab attention and keep them on the page, all the while keeping it from sounding salesy. When combined with the creative direction for engaging “stop the scroll” imagery, we can achieve exactly what your business needs for an authentic social media presence that’s ready to turn followers into customers.
Every day there are potential customers out there that are looking for exactly your business. And it’s our job to find them and connect with them. Using organic methods of community building, I take the time to find consumers on Instagram and Facebook that align with your customer ‘avatar’. Content has no chance of getting in front of your right people if you aren’t actively engaging both your loyal fans AND potential customers. And where else can you interact one-on-one with thousands of your ideal customer?
An influencer can be someone with 1 million followers, or as little as 100. But don’t ignore the person with an influence of 100. Their vote of approval on you and your brand can be even more impactful than someone with a large following. Together we can find ways to leverage influencers, your best customers, and complementary businesses to collaborate with and spread the word about your products and services. I have creative strategies for collaboration that can have a huge impact on your bottom line.
The customer experience should not be limited to just ‘buy buy buy’. There’s so much more to these relationships. If you can create an experience that activates your brand through engaging social platform content AND in real life interactions, you will stand out to the consumer. And when you can immerse someone in an experience with your brand, they become a much higher quality customer. I help businesses go one step further with their marketing through collaborations, contests, challenges & promotions, and special events (again, both on AND offline)!
Advertising can give your content the boost it needs to reach hundreds of thousands of your ideal customer. The right social media advertising campaign will draw people in that are at all different points of the customer journey. It will take into account the type of content your ideal customer needs to consume before making a decision to buy from you and support your business. I build ads designed to rock response. I ensure your targeting is spot-on, using customer data that you already have, to ensure you’re getting MORE of your best customers.
My Promise To You
All of my services are holistic. They include my strategy, expertise and abilities – not just for one aspect of your project, but for ALL aspects. I work closely with you and your team to create a timeline for your launch, plan strategy, assess current systems, analyze current website and platforms, and oversee the entire campaign.
Any client who has worked with me will tell you that I give you 1000% of my creative energy, time, and expertise. I will help you focus on your goals, and stay organized & on task. I have a knack for coming up with original ideas in minutes, and will also help YOU get unstuck in your own mind about what’s possible when it comes to marketing and promoting your business. I will spare you the agony of deciding where to spend your marketing dollars (in order to get the most ROI) and the headache of managing a marketing team. I will treat your business as if it’s my own.