BOOKS & ARTICLES
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Contagious: Why Things Catch On
HBR: Welcome To The Experience Economy
Deloitte: The Hotel of the Future
COURSES
Cornell Hotel School's Customer Driven Marketing
STUDIES
Ipsos Affluent Intelligence: The New Experiential Traveler