You’re in a competitive region where travelers have a lot of options
You’re in a remote region and need to give people a reason to travel to you
You want to increase your daily rate AND/OR your occupancy rate
You’re tired of being a commodity & competing on price
You want to attract a better caliber of customer that spends more and stays longer
You know your property has destination potential, but you’re not quite there yet
You desire booking consistency – not being sold out one week, dead the next
You want to improve your rebooking rate and customer loyalty
You want to benefit more from word-of-mouth and guest advocacy, and spend less money on unsuccessful traditional/digital marketing
You know you could do a better job keeping your guests entertained, and want to reap the monetary rewards that come with that
You and your team are feeling uninspired, or could use a morale boost
You believe innovation is the key to success, but you’re unsure of your direction at the moment
You want to increase your star ranking & get more favorable reviews
You’d rather spend your time engaging with happy guests rather than upset guests
You believe you can change the way people think about the traditional accommodation experience
You feel like you could do more to create a remarkable celebratory environment that is in line with your destination and local culture
You see value in collaborating with local businesses & complementary brands