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How to Set Your Small Business Apart on a Small Budget

Two-thirds (66%) of small business owners have some type of marketing and advertising budget for 2012. Among those small business owners, budgets average just over $2,000. Yikes! That’s not a lot of money. But worry not, there are some low cost ways to increase business and set your business apart from the competition. Don’t forget […] Read more…

Top 3 Tools to Improve your Local Online Marketing

Everyone is on the internet, which is just wonderful! But you’re not looking to reach everyone. No, you’re a local business and you have a very specific target market that you’re looking to reach. So how do you get your message to the right people online? At times it feels like no one cares about […] Read more…

Small Business Social Media Fails and Words of Wisdom

I hate to be a Negative Nancy, but one of my earliest blog posts touched on a few of these points, and I think it’s important to address them further. It’s important to talk about it because once we know what’s wrong, we can fix it and improve. Here are the mistakes I see small […] Read more…

Perfecting The Social Media Post

Think about it: are your Facebook posts and tweets REALLY great? If your posts aren’t capturing someone’s attention, then there’s no point in posting or tweeting at all. Here are some things to think about next time you go to update your social networks. 1. Timing: Do you know what time your fans are on […] Read more…

New Jersey Small Businesses: Go Social or Go Home

New Jersey is comprised of an estimated 766,323 small businesses. As I look at Facebook and Twitter accounts from local New Jersey businesses, I cringe a little. I see Twitter accounts that have the same update go out every single day. Facebook contests hosted right on the Facebook wall and not through a 3rd party […] Read more…

Why Social Media is Beneficial to Small Businesses

More and more consumers are “buying local” now, which means small businesses have to bring their A-Game.  Why do consumers enjoy buying local? I like to think it’s because people appreciate the quality of the product and services. Why spend fifteen dollars on a crappy pasta dish from a chain restaurant, when you could spend […] Read more…