Storytelling for the hospitality, tourism, food & beverage industry
Food/beverage artisans and makers… it’s time we had a little chat. I know there are a lot of you out there. From coffee to condiments and everything in between, there’s no shortage of good gourmet food & specialty beverages out there in the market right now. So how the heck are you supposed to stand […] Read more…
The daily social media grind can be a lot of fun… or it can feel like a chore. But in my opinion, new innovations and tools are what keep it feeling fresh and exciting! Unfortunately, it’s impossible for just one person to stay up to date on all of the changes that happen spanning social […] Read more…
Online marketing may seem expensive at first… until you compare it with traditional marketing. Businesses are still paying to reach mass markets ONE TIME with ONE message. How much are they paying? Let’s see… Or, you could reach a highly targeted audience all year long, with thousands of timely messages, with a digital marketing and […] Read more…
Sometimes you have to put yourself in a traveler’s shoes to understand the challenges they face. Why is understanding a traveler’s challenges so important as a tour or activity operator? The more you really know about your customer and their wants and needs, the better you can serve them, and the better you can serve […] Read more…
Could you block out three hours of time in your schedule if you knew it would get you more customers for your tour or activity? As a busy business owner, you have to be a master-prioritizer. When there’s about 100 things that need to get done in any given week, you have to be able […] Read more…
There’s really something amazing about getting a fresh start. When we wake up on January 1st it’s like someone has hit this invisible “reset” button that allows us to put the past in the past and get started on a successful new year. As entrepreneurs and business owners, we know there is no such thing […] Read more…
Prior to September 2014, a luxury business travel magazine had always employed interns to manage their social media marketing. This was an issue because not only was there no one knowledgeable enough about social media to train them, interns often are a short term solution to a long term problem. The result: low engagement on […] Read more…
I am excited to share with you a recent article published in the US1 about Amore Social and social media marketing. And on February 17th I will be giving a free workshop on Social Media Marketing for small businesses. You can register for the event on the Princeton SCORE website. Feb 17, 2015 6:30pm – 8:30pm […] Read more…
Social Media Examiner released their 2014 Social Media Industry report today. If you’re questioning whether social media marketing is right for you, I recommend giving it a read. It won’t take you more than 30 minutes. In the meantime, here are some key facts that I pulled that will help explain why you may want […] Read more…
Often times, business owners get so hung up on the number of likes and engagement of their social media profiles. You’ve heard the statistic that an average person sees over 600 ads/messages in a day. Over 600! It would be impossible for a person to acknowledge each and every ad (unless they had some kind […] Read more…