Storytelling for the hospitality, tourism, food & beverage industry
I’ve never been one for rigid commandments, but these 10 essential rules are a must if you want to create a memorable experience for your customers. Hotels, restaurants, and other hospitality & tourism attractions can no longer afford to ignore these essential customer experience truths! Here’s why – think about this: How many restaurants can […] Read more…
This is what I am calling the Boredom & Disappointment Cycle: People are spending more time at home, bored, on their phones, daydreaming. Boredom & daydreaming leads to a hunger in people for creativity, and the need to feel alive. When people actually get the chance to go out, travel, and experience something inspiring to […] Read more…
One of the first steps I take with my clients when they are looking to create the ultimate customer experience is to sit down and really drill down on their customer persona. If you’ve ever had a conversation with a marketing team before, you’ve probably heard this term thrown around. Maybe you’ve even gone through […] Read more…
“Get closer to your customers than ever. So close that you can tell them what they need before they realize it themselves.” – Steve Jobs This quote came to mind after I learned that 44% of customers expect to be offered personalized experiences based on their interests, buying behavior, demographics and psychographics. People know that they want more […] Read more…
Where I live, you can get to NYC or Philadelphia in 35-90 minutes (depending on traffic). But when I am in the mood for an incredible dining experience, one of my favorite places is a little inn in the idyllic farmland of Bucks County, Pennsylvania. I first discovered the Restaurant at Barley Sheaf Farm five years […] Read more…
I am excited to begin this new series that gives you an inside look into my own travels and experiences with hospitality and tourism businesses. The inspiration for this series came to me recently on my trip to Costa Rica, where I stayed at two properties and the experiences were day and night. Both were […] Read more…
Google has done extensive research on the travel planning journey, from ‘I want to get away’ moments to ‘can’t wait to explore’. And according to their findings, 67% of travelers are more likely to book with a travel brand that provides relevant information for the destinations they’re interested in. So without any further ado, let’s […] Read more…
I can still remember graduating from college and applying to all of the non-existent entry level jobs, thinking to myself “I’ll never have eight years of experience!”… Fast-forward to 2018, and I still almost don’t believe that it’s been almost eight years since scoring my first social media marketing job. You can learn a lot […] Read more…
When was the last time a big brand actually made you feel special? It’s not easy when they have millions of customers to “deal with” on a daily basis. But if you’re a small business owner, you’re closer to your customers… and now more than ever with the advent of social media! Yet, many small […] Read more…
I have just started planning a vacation to Costa Rica. I only decided a few weeks ago that Costa Rica would be one of my big trip for 2018, and I can’t wait to hang with the sloths and monkeys in the rain forest. But even with a travel agent as a mother, it’s extremely […] Read more…