6 Ingredients For Successful Online Marketing

I had to bake cookies for a holiday party this weekend. I cook every night, but baking is my worst nightmare. If you miss-measure one ingredient, your dessert will be a miserable fail. This got me thinking, that baking is very similar to online marketing! If you don’t implement all of the following, your social media campaign […] Read more…

How To Create Visual Content For Your Business

In part 1, I briefly touched on the importance of visual content and ways you could go about creating it. Did you know that on Facebook, photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively? In addition, here are 19 Reasons You Should Include Visual Content in Your Marketing [Data]. In this blog […] Read more…

Time is Money: Cost of Social Media Marketing for Businesses

Small business owners are lucky. Since they are small, they don’t need a million dollar budget and a 15 person team managing their marketing. They can do it themselves, hire an individual internally or outsource it to a marketing professional in the community. But I’d like to address the common misconception that social media marketing […] Read more…

7 Things Every Business Needs In Order to be Successful

Recently I’ve had some people come to me for help with social media. They made up their mind and they were ready to get started with social media! But wait, I had one major question for them: what are you doing now to grow your business? It’s amazing how many people want to jump into social media […] Read more…

Visual Content Marketing for Local Businesses: Pt 1

Visual story telling, or content marketing should be on your mind right now. Why? There are many reasons, but mostly because people don’t have long attention spans. Visual content is much easier to take in than a long article (like this one). A graphic is also more likely to capture your audience’s attention in a […] Read more…

Embracing Mobile Marketing: Tips for Local Businesses

Did you know that 84% of small businesses using mobile marketing see an increase in new business activity? If you’ve already taken the first step and have registered your business in directories like Google Places and Foursquare, you’re probably wondering what else there is to do. Here are some inexpensive ways for small businesses to […] Read more…

How to Set Your Small Business Apart on a Small Budget

Two-thirds (66%) of small business owners have some type of marketing and advertising budget for 2012. Among those small business owners, budgets average just over $2,000. Yikes! That’s not a lot of money. But worry not, there are some low cost ways to increase business and set your business apart from the competition. Don’t forget […] Read more…