New Jersey Small Businesses: Go Social or Go Home

New Jersey is comprised of an estimated 766,323 small businesses. As I look at Facebook and Twitter accounts from local New Jersey businesses, I cringe a little. I see Twitter accounts that have the same update go out every single day. Facebook contests hosted right on the Facebook wall and not through a 3rd party […] Read more…

Why Social Media is Beneficial to Small Businesses

More and more consumers are “buying local” now, which means small businesses have to bring their A-Game.  Why do consumers enjoy buying local? I like to think it’s because people appreciate the quality of the product and services. Why spend fifteen dollars on a crappy pasta dish from a chain restaurant, when you could spend […] Read more…

Social Media Marketing: Outsourcing Vs. Doing It Yourself

I speak to a lot of small business owners who tell me they are managing their social media themselves. Before you go the “do it yourself” route, you may want to read on. Outsourcing Social Media Marketing Experience Who would you rather have fix your sink – your accountant, or a plumber? Just like you […] Read more…