Recently I was asked whether social media marketing could guarantee sales. Unfortunately, there is no guarantee that social media marketing will have people flooding in the front door. But if you take a look at these statistics, you will begin to understand the power social media has on purchasing behavior. If you can create a social media presence correctly, the people will come.
What happens when someone follows a brand or business?
62% will usually or always consider the brand when in the market for a product
59% will usually or always buy the product or service from the brand
62% will usually or always recommend the brand to others [i]
51% of Facebook users are more likely to buy since becoming a fan/follower of a business [ii]
Consumers are 71% more likely to purchase a product when referred by social media [i]