There are so many people out there claiming to be online marketing experts, so how do you choose? Here are some questions to ask before moving forward. 

Do they have examples/case studies to provide me of their work?

If an online marketing professional can’t provide you with examples of their work, it’s hard to say what they are going to be able to do for you. If they can’t or won’t provide you with examples, ask for references to call. You don’t want to go into business with someone only to find out they don’t have what it takes.

Do they understand my industry, my business, and my tone/voice?

If you’re going to have someone speaking on behalf of your business, it’s important that they understand every aspect of it. It’s your responsibility to educate them as much as possible. It’s also their responsibility to keep up with the industry trends. Make sure your marketing professional really understands your industry, business and tone before moving forward.

What exactly is this marketing pro going to be doing for me?

Be wary of anyone who says they will do everything without needing any help from you. If it sounds too good to be true, then it probably is. It’s important to have some input in your online marketing. Please don’t hire someone and then forget about them. In order for online marketing to work, you need to provide your marketing pro with plenty of guidance and information.

Can we get on the same page with the goals I’d like to accomplish?

Okay, let’s face it. Sometimes people can be unrealistic. A good marketing professional will be able to tell you what’s possible and what isn’t possible with social media. Make sure they aren’t the type to over-promise and under deliver.

How will I know my ROI?

Every marketing professional will go about this differently. Just make sure before moving forward that they will frequently look at your campaign and make sure it’s actually accomplishing your goals.

Once you decide to move forward with an online marketing professional, here are some things you need to decide on. Some of these things won’t apply to each and every case. It depends on how much you want to take on as the business owner, and how much you want to delegate to the marketing professional.

Posting Strategy

–   What combination of media will they post? (Photos, questions, links to articles, videos, etc.

–   What will I need to provide them in order for them to create the posts?

–   What can and can’t be said?

–   How often will they post?

–   Will they send posts to me for approval, or will they have free range?

–   Will they post manually or through a 3rd party tool?

Monitoring Strategy

–   Will they respond to any questions or comments?

–   If they can’t respond, what is their next step supposed to be?

–   What should they do if they come across a negative/inappropriate comment?

Building Strategy

–   How will they get the word out about my online presence?

–   What can I do on my end to make sure I’m getting the word out?

–   Will we have to buy any online ad space? How much will that cost me?

Content Strategy

–   What type of content resonates with my audience? (Blog posts, videos, podcasts, guides, etc.)

–   How involved will I have to be in the creation process?

–   How will they get their information for the bog post?

–   How will they go about promoting the content?



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